Most organisations get their freight emissions wrong
Crude estimation methods, fragmented data, and a lack of specialist logistics knowledge leave companies exposed to regulatory risk and missed reduction opportunities.
Measurement Gaps
Up to 40% variance between conventional emissions modelling and real-world data. Most companies don't know what they don't know.
Regulatory Pressure
ASRS mandatory climate reporting, Scope 3 obligations, and 2,800+ reporting companies mean freight emissions can no longer be estimated away.
Commercial Risk
Corporate customers are making procurement decisions based on carbon data. Without credible emissions evidence, you lose tenders and market share.
Practical solutions, not just reports
We combine deep logistics operations experience with technical emissions expertise to deliver measurable outcomes.
Logistics Assessment & Emissions Analysis
Comprehensive evaluation of your supply chain operations and carbon footprint. We identify where current measurement diverges from real-world activity, map data sources, and quantify improvement opportunities using GLEC and ISO 14083 aligned modelling.
Carbon Literacy & Capability Building
We embed emissions knowledge across your organisation so sustainability becomes a core capability — not a one-off project. Practical training tailored to your sector, from boardroom to operations floor.
Freight Provider Market Positioning
Build credibility and commercial advantage through sustainability. We align emissions data to customer expectations, train sales teams on carbon value propositions, and develop verified credentials that differentiate you in tenders.
Strategic Consulting & Technology
Deep technical expertise on demand — decarbonisation strategy, technology integration for tracking and reporting systems, and regulatory compliance advisory. Engagements from 3–6 month projects to ongoing retainers.
Real impact across Australian industry
Measurable outcomes for ASX-listed companies across construction, beverage, healthcare, and fashion sectors.
Maintained European market share under low-carbon procurement pressure
Implemented integrated freight and carbon mitigation program, protecting product lines threatened by architects' emerging sustainability procurement standards.
Identified 70% logistics emissions reduction opportunity
Enhanced measurement accuracy revealed major over-reporting, delivering precise methodology and significant carbon credit cost savings.
70% reduction identifiedEnhanced carbon inventory calculation and data integrity
Comprehensive supply chain audit and pilot program implementation delivering improved reporting precision across the organisation.
Revealed 30% emissions variability between vessels on same routes
Vessel-level performance analysis enabled informed carrier selection and verified biofuel insetting pathways for the brand's supply chain.
30% variability uncoveredCurrent engagements
Wine Australia Commission
Leading a comprehensive review of greenhouse gas emissions data accuracy for grape and wine transport across the Australian wine sector — from vineyard to port.
- Transport emissions gap analysis for the national wine sector
- Multi-tier stakeholder engagement with wineries and transport providers
- Comparative modelling benchmarked to GLEC and ISO 14083 standards
- Practical guidance resources for wine enterprises at all scales
NewVolt Infrastructure
Industry knowledge partner supporting market engagement and shipper-led demand strategy for the increased uptake of Battery Electric Trucks on the NewVolt Network in Melbourne, Australia.
- Supporting shipper-led demand strategy for electric freight adoption
- Market engagement with shippers looking to decarbonise their freight task
- Connecting sustainability objectives with operational freight requirements
Structured programs that deliver results
Tailored engagement formats designed to build capability, generate evidence, and create competitive advantage for your business.
From cost centre to carbon product
For carriers, forwarders, terminal operators and logistics providers: a staged engagement that turns your decarbonisation effort — cleaner fleets, better data, lower-emissions routes — into a service your customers pay for. Your customers are now legally required to report the emissions you create on their behalf, and a shipper can only report what its freight providers can tell it. We assess what you have, align your teams, build the capability to prove it, then help you monetise it and win freight on it.
Assess
Benchmark the operational and telematics data you already generate against the GLEC Framework and ISO 14083 — pinpointing the gap between today's reporting and decision-grade, activity-based numbers.
Align & design the product
A facilitated strategy workshop bringing your sustainability and commercial teams to a shared product vision — what to offer customers, what's realistic with current systems, and what to build versus buy — backed by a structured business systems review across TMS, ERP and operational platforms.
Build the capability
Stand up the systems that turn existing operational data into audit-grade, consignment-level emissions data — numbers your customers can put straight into their own disclosures. The data already exists; we make it flow.
Monetise & communicate
Package low-carbon transport, emissions reporting, insetting and EACs into a saleable product — with carbon custody rules that keep each reduction's value yours to allocate — and equip your team to answer the Scope 3 questions now landing in tenders and RFPs.
Win new freight
Convert reporting capability into a commercial edge — using the low-carbon offering to win the freight that mandatory disclosure is putting in play, and to defend margin against rate-only competitors.
Three workshops to transform how your team sells
Building from market context through carbon fundamentals to a practical, repeatable sales approach.
The Landscape
Market forces driving freight decarbonisation. Regulatory and investor pressure. Real customer examples. Where Australia sits globally.
Carbon Literacy
Scope 3 fundamentals, measurement methods, modal comparison data, and guardrails for confident customer conversations.
Sales Integration
Customer profiling with ESG data, building the carbon pitch, engaging sustainability teams, and live scenario practice.
Quantify the carbon advantage with defensible data
Focused engagements that give your business the methodology-backed evidence to put in front of customers, boards, and stakeholders.
Modal Shift Analysis
Comparative emissions modelling across road, rail, coastal, and air freight on designated trade lanes — using internationally recognised standards and the Laderen Metrics platform.
Decarbonisation Initiative Analysis
Quantify the emissions impact of proposed changes — carrier selection, route optimisation, fuel switching, biofuel insetting, or fleet electrification.
Customer-Ready Case Studies
Polished case studies with comparative emissions data, methodology notes, sales talking points, and board-ready narratives that turn proof points into pipeline.
Need something different?
Every supply chain is unique. Whether it's a bespoke consulting engagement, a pilot project, a partnership discussion, or something that doesn't fit neatly into a box — let's talk about what you need and build it from there.
Start a Conversation →Led from the front
Michael Blake
Michael is one of Australia and New Zealand's leading specialists in freight decarbonisation, pairing 25+ years of hands-on global logistics with nearly a decade focused on transport emissions measurement and reduction. He founded Blake Advisory to translate complex sustainability standards into practical, data-led solutions for shippers and freight providers.
He is also Founder & Executive Director of the ANZ Clean Freight Council, co-founder of Laderen Metrics and Zilch Forwarding — Australia's first Climate Active-certified carbon-neutral freight forwarder — and a regular Daily Cargo News contributor.
A growing practice
Blake Advisory draws on a network of specialist practitioners across emissions measurement, logistics operations, and climate reporting — assembled to fit each engagement. As the practice grows, our team page will grow with it.
Ready to get your freight emissions right?
Whether you need an emissions assessment, team training, or strategic advisory — let's discuss how to make your logistics carbon data a competitive advantage.
Book a Consultation →